WHY DID YOU START YOUR OWN BUSINESS?
That’s an important question for any business owner. The obvious reason is of course to make money. Another common answer is to “be my own boss”, along with “I can’t work for anyone else”. But the real question here is “Why did you start your painting/chiropractic/bakery/etc. business?”
“TRUST US WE’RE THE EXPERTS”
Stop us if you’ve heard that line before. When it comes to the advertising and marketing industry, it may seem like a lot of smoke and mirrors. Business owners, or clients as we refer to, come to agencies with the hopes of increasing their presence and ultimately attracting more customers. Their current advertising is either not working, or non-existent. The natural reaction is to hire a company or firm that specializes in advertising. After all if the ad agency wants to stay in business they have to create good ads, right?
