Crinkle is an ambitious company in the recycling industry looking to make some noise. When we were first approached by their team, we asked ourselves how we could make their brand stand out. We wrote down dozens of ideas but ended up throwing them all away, when finally it came to us – “Crinkle,” the sound of wasted paper.
For a recycling company, there’s no better name that can better represent their goal as company. The imagery and materials were all based around their name and positioning.